17th
November
2004
The Man Behind the FedEx Logo
“Not long ago, I posted about the subliminal arrow in the FedEx logo. I received several emails regarding it, including one from design student, Bobby Dragulescu. Thanks to Bobby and his typography professor Leah Hoffmitz, I was put in touch with the logo’s creator: Mr. Lindon Leader of Leader Creative. Lindon kindly agreed to the following interview, which is comprised of 8 fairly intelligent questions, and 3 fairly dopey ones…”