9th
November
2004
History of Car Logos
For example, Ford: “Mr. Ford’s right-hand man, Harold Wills, earned money printing business cards in his teens, so when Henry was looking for a logo in 1903 he dusted off his old John Bull printing set. The typeface was the one he used for his own visiting cards. The oval appeared in 1912, and blue was added for the Model A in 1927.”