“This month’s Wired has a stunning article by James Surowiecki about the failing currency of brands as a form of intangible corporate asset. This is a timely piece because the rhetoric of branding has been used to make unprecedented incursions against privacy, competition and speech.”
“If you write captions, listen here: 1. Don’t state the obvious. We can see that he’s waving, that they’re shaking hands, that she’s sitting at her desk. Tell us something we don’t know. If there’s nothing to tell, tell nothing.”
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For example, Ford: “Mr. Ford’s right-hand man, Harold Wills, earned money printing business cards in his teens, so when Henry was looking for a logo in 1903 he dusted off his old John Bull printing set. The typeface was the one he used for his own visiting cards. The oval appeared in 1912, and blue was added for the Model A in 1927.”
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“Many jobs that before were only performed in established economies ñ including white collar jobs ñ are moving to transitional economies: from Western Europe to Eastern Europe, from North America to Asia. Alternately called ‘outsourcing’ or ‘offshoring’ this trend is accelerating faster than most of us realize.”
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