“This week marks the 100th anniversary of the New York subway system, and what better time to recognize the beautiful achievement represented by Massimo Vignelli’s subway map of 1972.”
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“By making a conscious effort to integrate narrative into our work, we are better able to support creative learning, problem solving, and task completion by the people who use the things we build.”
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“Here is a long chapter from Beautiful Evidence. Comments appreciated. The chapter will be up on the board for a few weeks. Thanks, E.T.”
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“It’s a given that we at Cooperóand most of you reading this articleóbelieve design is the right tool for translating market needs into tangible product specifications. The people who hire us to design their products or who attend our Cooper U courses think the same thing. Unfortunately, the best designs and the best intentions won’t always lead you to success, because the problem goes beyond your product and beyond your design or development process. Building better, more innovative, and more profitable products requires organizational change on a deep and difficult level.”
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