20th
October
2004
2 Type Designers, Joining Forces and Faces
“For young Jonathan Hoefler, it was cans of treacle and boxes of custard mix in his mother’s kitchen on the Upper West Side. For young Tobias Frere-Jones, it was jars of marmalade and pots of mustard in his mother’s kitchen in Brooklyn. For both, it was the realization that something about the type on those labels (Gill Sans, they later learned) marked the food, with no other cues needed, as indubitably English. And so, two type designers were born.”