31st
August
2004
LogoLounge: ART CHANTRY
“According to the exceptionally creative and prolific designer Art Chantry, logos have never been through a weirder period. Even the design annuals donít know what to do with them, he points out. Logos have become a corporate addiction: Everyone has to have one, but nobody is quite sure why. As a result, in his eyes, they have become impotent accessories that look nice but really arenít necessaryóthe cuff buttons on the corporate identity power suit, if you will.”