Interface Design Tip: Find the Epicenter


& July 2004

“Epicenter Design involves focusing in on the true essence of the page (the ‘epicenter’) and then building outwards. This means not starting with the navigation/tabs, or the footer, or the colors, or the sidebar, or the logo, etc. It means starting with the part of the page that, if changed or removed, would change the entire purpose of the page. Thatís the epicenter.”

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Link: 

http://www.37signals.com/svn/archives/000737.php


Kronos video

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Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.

Azure poster

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XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.

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