“Taglines used to be called slogans, and in the days of hard sell advertising mavens like Claude Hopkins and Rosser Reeves, they summed up the product and the promise in one viciously efficient little package: Winston tastes good like a cigarette should. Somewhere along the way, though, slogans turned into taglines, vague bits of poetry that sought to transcend the mundane commercial world and commune with the divine.”
http://www.designobserver.com/archives/000167.html
Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.
XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.
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