“The Building of Basecamp” Review
“The biggest thing I pulled out of the workshop is that you don’t have to follow all ‘the rules’ to make something great. When you think about companies delivering services over the Web, you think about…org charts, support staff, call centers, requirements documents, functional specifications, etc. 37 Signals will blow this perception apart pretty quickly. There are just three guys: Jason, Matt, and Ryan. That’s it. They don’t even have a full-time programmer. David works for them part-time. From Denmark.”

