30th
June
2004
The Branding of Polaroid, 1957 - 1977
“How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name.” (Thanks Coudal Partners!)
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“How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name.” (Thanks Coudal Partners!)
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