“I’ve been practicing information architecture since 1994, and from Gopher to Google have seen dramatic changes in the landscape of organization, search and retrieval. Through these ten tempestuous years, I’ve found the infamous three circle diagram to be a great tool for explaining how and why we must strike a unique balance on each project between business goals and context, user needs and behavior, and the available mix of content.”
Link:
http://semanticstudios.com/publications/semantics/000029.php
