Building the Perfect Beast: The Igor Naming Guide to Creating Product and Company Names


& June 2004

“We created the Igor Naming Guide in order to demystify the naming process. In it we show how and why great product and company names work, when focus groups and standard ways of thinking about them might have predicted otherwise. Igor’s own naming process is presented in excruciating but logical detail.”

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Link: 

http://www.igorinternational.com/naming-guide.html


Kronos video

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Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.

Azure poster

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XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.

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