“It would come as a great surprise to the bulk of the philosophers surveyed in this book that their ruminations form a philosophy of branding, one that offers counsel to marketers. Summarizing, or at least skimming over, the main points of thinkers ranging from Heraclitus to Popper, Thom Braun, director of the Marketing Academy at the Dutch consumer goods giant Unilever, argues that their insights on grandiose matters ó existence, say, or truth or God ó serve well for evaluating products and consumers’ responses to them and their marketing.”
Link:
http://www.iht.com/articles/520123.html
