30th
March
2004
Cataloging Colors
“What does it take to name a color? Manufacturers do it every day for their own convenience. It helps them keep track of what they’re making and how it’s selling and distinguishes one season from another. Apparently, it also makes colors more desirable, forming associations between random hues and exotic places and objects and values and flavors and anything else that might help sell. Still, there’s something presumptuous about assigning a title to a particular color, like naming a star or a species or a mountain.” Thanks Magnetbox