“Put yourself in the place of the reader: Step away from your reporting and research, before you undertake the writing or editing (this is important), and ask: ‘If I were a reader, what about this story would I like to be shown, rather than told in text?’ Sometimes it will be a photo or illustration, but often it will be a simpler, text-only pullout, with at-a-glance information that may draw the reader into your subject the way the inverted pyramid might not.”
Link:
http://www.garcia-media.com/NeArticl.asp?PageId=118
