Process for naming a company or a product


& December 2003

“While we hold fast to the belief that every one of the six steps outlined in our process, from an initial competitive analysis to final company or product name and tagline, is vital to all naming projects, we understand that your marketing people may well have worked through some of them before contacting us.”

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Link: 

http://www.igorinternational.com/processpoints.html


Kronos video

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Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.

Azure poster

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XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.

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