Where IKEA gets the names


& September 2003

“There has often been speculation about the names of IKEA furniture (especially about the desk Jerker and the bed Gutvik). An article in German in Stern reveals a surprising amount of planning. Thus bathroom items are named after Scandinavian lakes, rivers and bays; sets of bookcases after occupations; dining tables and chairs after Finnish placenames; carpets after Danish placenames; and much more…”

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Link: 

http://www.margaret-marks.com/Transblawg/archives/000314.html


Kronos video

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Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.

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