9th
April
2003
The process of redesigning a logo
“Since Digital Web Magazine had no idea what their new logo should actually look like, they gave me carte blanche for the initial concepts. Not an easy assignment — many questions started popping into my head. Who do I actually design the logo for? Who is their audience? What does that audience feel comfortable with? And so on… The answers to such questions are fundamental in order to create a decent and representative logotype.”