“Somebody, I think it was Adam Bosworth of BEA, once said that every layer of abstraction costs you 50% of your audience. Or words to that effect…”
posted in Communications | Permalink | Comments Off
“Ever notice how often a product that makes a huge splash at tradeshows fizzles in the marketplace? The story goes like this: Product is introduced at show to much fanfare. News media gives Product lots of press, and consumers everywhere express interest in Product’s features and capabilities. Product hits store shelves … and stays there. Some early adopters purchase Product, but it never penetrates into mass consumer markets.”
posted in Industrial design | Permalink | Comments Off
“The 3 reports concerning the possible tile damage on the Columbia prepared by the Boeing engineers have become increasingly important as the investigation has developed. The reports provided the rationale for NASA officials to curtail further research (such as photographing the Columbia with spy cameras) on the tiles during the flight. Here is a close analysis of an important slide from a Boeing report. This discussion was prepared for a chapter on the cognitive style of PowerPoint in my new book Beautiful Evidence; the comments here therefore assess both the reasoning about the evidence as well as the methodology of presentation.”
posted in Information design | Permalink | Comments Off
“The essence of a graph is the clear communication of quantitative information. The ACCENT principles emphasize, or accent, six aspects which determine the effectiveness of a visual display for portraying data.”
posted in Information graphics | Permalink | Comments Off
“Somebody, I think it was Adam Bosworth of BEA, once said that every layer of abstraction costs you 50% of your audience. Or words to that effect…”
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