“A brand is not just a name. The brain reacts to brands by conjuring up a whole range of associations and ideas, which are primarily emotional, says a new study. The study conducted by reasearchers at the University of California, Los Angeles claimed that consumers reading a brand name do not treat it like any other word — instead they activate parts of the brain normally used to process emotions.”
http://timesofindia.indiatimes.com/articleshow.asp?artid=19061783
Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.
XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.
xBlog: The original visual thinking weblog is powered by WordPress using the Overstand theme.