Just what it says. Brough to you by Martin Schwimmer. “Martin focuses on international and domestic trademark and domain name counseling, prosecution and litigation. He has supervised worldwide trademark and domain name protection programs in a variety of industries.”

“Globalization starts with getting the details right. Inconsistent use of SI units and international standard paper sizes is today the primary cause for U.S. businesses failing to meet the expectations of the global economy… In the ISO paper size system, all pages have a height-to-width ratio of square root of two (1:1.4142). This aspect ratio is especially convenient for a paper size. If you put two pages with this aspect ratio next to each other, or equivalently cut one parallel to its shorter side into two equal pieces, then the resulting page will have again the same width/height ratio.”

“Bending the truth can be a slippery slope for graphic designers. By Milton Glaser: A few years ago I had the pleasure of illustrating Dante’s Purgatory for an Italian publisher. I was impressed by the fact that the difference between those unfortunates in Hell and those in Purgatory was that the former had no idea how they had sinned. Those in Hell were there forever. Those in Purgatory knew what they had done and were waiting it out with at least the possibility of redemption, thus establishing the difference between despair and hope.”

“The Information Architecture Knowledge Base is devoted to knowledge accumulated about the design of information spaces. The material in this site is divided into cases, templates, and principles. It is being developed with a view to create a knowledge-based information space design environment.”

“Art Mondrala, a pale, monastic-looking man, is shrouded in the deep gray of his Hollywood office at the Ant Farm, a company that edits trailers for major movie studios. It’s an unrealistically sunny day in June, but Mondrala is huddled over his computer, just as he has been since October. He has been working 60-hour weeks cutting the previews for just one movie: ‘Signs,’ the new Touchstone film written and directed by M. Night Shyamalan. The sum total of Mondrala’s work in all this time has been to edit not only the official 150-second trailer for the film, but also a pair of shorter-format ‘teasers” and a 30-second TV spot that was shown during the Super Bowl. Nine months of work, for less than six minutes of footage.”

“Globalization starts with getting the details right. Inconsistent use of SI units and international standard paper sizes is today the primary cause for U.S. businesses failing to meet the expectations of the global economy… In the ISO paper size system, all pages have a height-to-width ratio of square root of two (1:1.4142). This aspect ratio is especially convenient for a paper size. If you put two pages with this aspect ratio next to each other, or equivalently cut one parallel to its shorter side into two equal pieces, then the resulting page will have again the same width/height ratio.”

“Most diligent webmasters spend time on log analysis, analyzing server logs to determine where visitors are coming from, which pages they’re viewing, how long they’re staying, and other significant demographic and technical information. One of the most important details that logs show is which search engines visitors use to get to the site, and which search terms visitors enter. Checking this information is an extremely useful, fascinating, and almost voyeuristic endeavor that has become a hobby in and of itself.”

“Instead of trying to support multiple versions of the same pages, it’s much more cost-effective to piggyback on the millions of dollars Microsoft, Netscape, Opera, and others have spent building standards-compliant browsers and just stick to using standards-compliant markup on your site. If you don’t, you may be relying on bugs instead of features to deliver the goods.”