xBlog: The visual thinking weblog

Filed in: Logos/Symbols

12th July 2002

How to design a logo of letters

“Companies of every kind sign their names with linked letters called ligatures. Ligatures make excellent business signatures… Letters link differently. Some link in one typeface and not another. Others link in lowercase but not upper. What follows are two dozen ways to get your latter pairs beautifully together.”

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Filed in: Typography

12th July 2002

How to design a logo of letters

“Companies of every kind sign their names with linked letters called ligatures. Ligatures make excellent business signatures… Letters link differently. Some link in one typeface and not another. Others link in lowercase but not upper. What follows are two dozen ways to get your latter pairs beautifully together.”

Comments are closed.