24th
June
2002
“[Alan] Cooper’s view is that the kinds of disasters that have always plagued the industry — most recently, the catastrophic outcomes of many CRM (customer relationship management) systems — are a result neither of poor strategy, nor of poor engineering, but of a failure to properly coordinate the two. The missing piece in his view is product planning and design, done according to a methodology that Cooper has devised and that his company practices.”
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on Monday, June 24th, 2002 at 12:00 am and is filed under Interaction design.
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24th
June
2002
“[Alan] Cooper’s view is that the kinds of disasters that have always plagued the industry — most recently, the catastrophic outcomes of many CRM (customer relationship management) systems — are a result neither of poor strategy, nor of poor engineering, but of a failure to properly coordinate the two. The missing piece in his view is product planning and design, done according to a methodology that Cooper has devised and that his company practices.”
This entry was posted
on Monday, June 24th, 2002 at 12:00 am and is filed under Personas/Scenarios.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.
