xBlog: The visual thinking weblog
11th April 2002

Testing, Testing, 1, 2, 3…

“[email marketing] testing should serve the purpose of increasing your response or conversion rates or helping you reduce costs. But also important are continuing to learn about your audience members and trying to figure out if they are really opening and responding to your messages. Below are some things to think about when testing.”

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11th April 2002

New breed spam filter slashes junk email

“When a recipient marks a message as spam, the program automatically assigns it a small signature based on its content and forwards this to one of numerous distributed servers on the internet. These signatures are then automatically downloaded by other members of the network and used to block other copies of the same message.”

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