xBlog: The visual thinking weblog

Filed in: Communications

2nd January 2002

Understanding the Web as Media

“‘The medium is the message,’ is Marshall McLuhan’s most frequently quoted and least understood mantra. It basically means: The fact that we watch television AT ALL effects us more profoundly than any single piece of ‘content’ we watch on television. Each communications medium has its own inherent characteristics and ways of impacting people, regardless of the ‘content’ sent via that medium. And the web is a communications medium…”

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Filed in: Internet

2nd January 2002

Understanding the Web as Media

“‘The medium is the message,’ is Marshall McLuhan’s most frequently quoted and least understood mantra. It basically means: The fact that we watch television AT ALL effects us more profoundly than any single piece of ‘content’ we watch on television. Each communications medium has its own inherent characteristics and ways of impacting people, regardless of the ‘content’ sent via that medium. And the web is a communications medium…”

Comments are closed.