24th
October
2001
Get to know Bibendum [Michelin’s mascot]
“The best ideas are often born by accident. Bibendum, without a doubt the best known publicity character in the world, is no exception. His distinctive silhouette, his very personal humor, and not to mention his more than improbable name, are all unique to him, and are the results of a series of accidents involving several men as different as an engineer-turned-marketer, a poster-maker, an old-fashioned poet and a car driver.”