Seven Secrets to Good Brainstorming
“Generating rafts of good ideas is IDEO’s business. Here’s how this world-class product-development firm keeps the lightbulbs blazing bright.”
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“Generating rafts of good ideas is IDEO’s business. Here’s how this world-class product-development firm keeps the lightbulbs blazing bright.”
posted in Creativity | Permalink | Comments Off
“Bruce Tognazzini has been at the forefront of the ongoing user interface debate for the past 20 years. He has been a relentless advocate of his own design principles, even when his work has been downplayed or ignored by computer companies that have hired him. This piece surveys his thoughts on the problems of usability, based on his online and offline writings.”
“To support a successful user experience, e-commerce sites must have clear navigation, accurate product information, and an efficient checkout process. We call these factors ‘traditional usability’ because they are under the control of the interface designer. However, in testing e-commerce sites, usability professionals often encounter issues outside the realm of traditional usability, such as a user who refuses to complete a purchase because the shipping cost is too high. Solving these types of problems means doing more than changing the design of the site — the usability professional must collaborate with other disciplines within the company. This site is meant to be a resource for those who encounter these issues to help those who are dealing with the same.”
“Surveying the business landscape used to be little more than a metaphor. In real life, understanding customers and competitors meant shuffling through stacks of reports and teasing out obscure patterns. Now, however, managers armed with a variety of new visualization tools really can survey a landscape.”
posted in Data visualization, Visual thinking | Permalink | Comments Off
“Bruce Tognazzini has been at the forefront of the ongoing user interface debate for the past 20 years. He has been a relentless advocate of his own design principles, even when his work has been downplayed or ignored by computer companies that have hired him. This piece surveys his thoughts on the problems of usability, based on his online and offline writings.”
posted in Interface design | Permalink | Comments Off
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