26th
April
2001
What Is Directed Creativity?
“Directed creativity is the purposeful production of creative ideas in a topic area, followed up by deliberate effort to implement some of those ideas. Many people incorrectly assume that creative thinking is a special gift, bestowed on only a few. While it is true that we rarely see the extraordinary creativity of an Edison or Einstein, modern research from the fields of the cognitive sciences indicates that the ability to generate innovative ideas for change in our work is a common “gift” that we all possess.”