“In the summer of Y2K, Maira Kalman teamed up with Creative Time and the New Museum to present TIBOR IN ORBIT, a public art project that posthumously honored designer Tibor Kalman. Tibor Kalman had an unrealized dream to create an ‘un-advertising’ campaign to question social and economic equality. From 5/1 to 6/15/Y2K, Tiborisms were featured on 1 million Parmalat/Sunnydale non-fat milk cartons in supermarkets in the New York metropolitan area and every hour at 59 minutes past the hour on the NBC Astrovision video billboard in Times Square. Inspired by Tibor and Maira Kalman, undesign created a little experiment* called UNDESIGN IN ORBIT. We hacked some PERL and called in the resources of some of our friends to give you the ability to create your own UNAD. Pick a picture, utter some appropriate un-slogan, and your un-banner will be created.”
Link:
http://www.undesign.org/orbit/
