xBlog: The visual thinking weblog

Filed in: Graphic design

9th April 2001

Tomato: Conversation and process

“On the list of overused words in design circles, ‘art collective’ has an honored place. Usually, it refers to little more than a design firm that doesn’t want to call itself a design firm. With Tomato, though, ‘art collective’ is an act of necessity. Few groups have rivaled its range of books, films, and commercials. Few have produced an in-house band as successful as Underworld. Or absorbed an interactive unit like Antirom. Sure, they’re not supermen, but rarely has one little group in London done so many different things.”

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