“In a series of studies, Dr. Sheena S. Iyengar, an assistant professor at Columbia’s business school, and Dr. Mark R. Lepper, chairman of Stanford’s psychology department, have demonstrated that providing too many options — particularly when the differences between them are small — can make people feel overwhelmed and overloaded, and as a result, less likely to buy or pursue any of the options available.”
http://www.nytimes.com/2001/01/09/health/09CHOI.html
Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.
XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.
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