“The world’s largest [searchable] archive of classic print and magazine ads. Search for your favorite slice of advertising pop culture from the 40s through the 90s.”
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“You Ain’t Heard Nothing Yet.” Watch out, this link is straight to a .PDF. Why? I have no idea.
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“Using eye movements as a user-to-computer communication medium can help redress this imbalance. This chapter describes the relevant characteristics of the human eye, eye tracking technology, how to design interaction techniques that incorporate eye movements into the user-computer dialogue in a convenient and natural way, and the relationship between eye movement interfaces and virtual environments.”This is a new xBlog category as of today.
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An interview with cognitive psychologist Dr. Albrecht Inhoff: “There is converging evidence — at least from the area of reading research — that the planning of saccades and the duration of fixations that intervene between successive saccades are determined by on-line computations. The duration of fixation durations, in particular, has been linked to the ease of a wide range of ongoing cognitive computations.”
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“Our emphasis is on the study of interaction techniques that incorporate eye movements into the user-computer dialogue in a convenient and natural way. This chapter describes research at NRL on developing such interaction techniques and the broader issues raised by non-command-based interaction styles.”
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“Text input with eye trackers can be implemented in many ways such as on-screen keyboards or context sensitive menu-selection techniques. We propose the use of off-screen targets and various schemes for decoding target hit sequences into text.”
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“In May 2000, the Poynter Institute released an eyetracking study of how people read news on the Web, mainly focusing on newspaper sites. Their results confirm the findings from my previous studies in 1994 and 1997 of how users read on the Web.”
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“People viewing displays often suffer from visual fatigue. By measuring how well the eye accommodates to displayed images, laser optometry has been used to test this aspect of visibility.”
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The Stanford-Poynter Project, so far, the definitive eye tracking study. Controversial, but the only one of its kind ever undertaken.
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Why? I have no idea.
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“Why do so many websites cause so much pain? And what can be done to improve them? … As if vague requirements and money-hungry consultants were not enough of a recipe for disappointment and bitterness, there is the matter of the software that makes websites happen. Here is the dirty little secret of the Web world: Much of the pricey stuff, whether content management systems or search engines or commerce servers, is simply not ready for prime time.”
posted in Web development | Permalink | Comments Off
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