26th
July
2000
“Do-it-yourself banner ad designers need a lot of what Yiddish calls ‘chutzpah.’ They have to believe that they can design a more effective banner than the professionals, one that gets an equivalent click-through rate (CTR). A good banner could pull a 2% to 3% CTR or more, while a mediocre banner might pull the industry average of 0.4%. In other words, an effective banner can have a huge effect on your advertising campaign, the difference between a triumph and a trouncing.” Note: Here are ad specs for Yahoo! (Standard, JavaScript) and Lycos.
posted in Advertising | Permalink |
26th
July
2000
“Although the change from at meaning ‘for a given amount per’ to at meaning ‘in a specified (electronic) location’ comes fairly naturally to English speakers, it does not for native speakers of other languages, for whom neither ‘at’ nor @ meant anything until e-mail came around.”
posted in Email/Spam | Permalink |
26th
July
2000
“Just because you can do something doesn’t mean you should One of the downsides of all the technical innovations of our day is that the software designers of the world have made it really easy to create wonderfully ugly sites! Somehow, in all the fuss over the Web and the never ending desire for ‘more interactivi
posted in HTML/DHTML/XHTML | Permalink |
26th
July
2000
“Although the change from at meaning ‘for a given amount per’ to at meaning ‘in a specified (electronic) location’ comes fairly naturally to English speakers, it does not for native speakers of other languages, for whom neither ‘at’ nor @ meant anything until e-mail came around.”
posted in Language | Permalink |
26th
July
2000
“Just because you can do something doesn’t mean you should One of the downsides of all the technical innovations of our day is that the software designers of the world have made it really easy to create wonderfully ugly sites! Somehow, in all the fuss over the Web and the never ending desire for ‘more interactivi
posted in Web design | Permalink |
26th
July
2000
“Jakob Nielsen’s Alertbox, July 23, 2000: Websites must tone down their individual appearance and distinct design in all ways: 1) visual design, 2) terminology and labeling, 3) interaction design and workflow, 4) information architecture…”
posted in Web design | Permalink |
26th
July
2000
“To put it bluntly, Nielsen has it backwards… This is just the beginning of web design. Not the end.”
posted in Web design | Permalink |
