“The madness has slowed, and the days of Internet companies betting the farm on a single Super Bowl ad appear to be over. When Seattle-based imandi.com launched its inaugural ad campaign earlier this year, television was still the medium of choice. Call this another example of learning the hard way… Here’s one company’s diary of the mad, mad world of creating a dot-com TV campaign.”
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“‘You will not find this name in the dictionary,’ said Donald Peterson, Lucent chief executive. ‘It is up to us to fill it with meaning.’ The name is ‘Avaya’ pronounced uhv-EYE-uh, a made-up word for Lucent’s loss-making enterprise networking division, which is in the process of being hived off as a separate company. Unfortunately for the person who briefed Peterson, the word can be found in the Jain dictionary.”
“Information architecture is a systematic, question-based process for creating communication products that improve users’ performance… Information architecture is structuring information so people can find it and use it… We must understand what users are trying to accomplish; we must learn the users’ goals/tasks.”
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“This animated journey represents the philosophy of the Try Group, an organization that is seeking new methods of learning within a school system that stresses academics over individualism. Just as the animated character sees that there is more than one way to look at objects in life, children are encouraged to see that there is more than one answer on the path to knowledge, and each answer contributes unique and important information.”
“The madness has slowed, and the days of Internet companies betting the farm on a single Super Bowl ad appear to be over. When Seattle-based imandi.com launched its inaugural ad campaign earlier this year, television was still the medium of choice. Call this another example of learning the hard way… Here’s one company’s diary of the mad, mad world of creating a dot-com TV campaign.”
“As the Internet world shifts its focus to XML and related technologies, what happens to HTML? Everywhere you go, products are becoming ‘XMLitized’ as vendors rush to gain market share. While this is great for companies that are only now beginning to build their infrastructures, what about the rest of us whose sites have existed for years, accumulating documents architected on old HTML technology?”
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