2nd
February
2000
LOVEMARKS.COM
“A Lovemark is a challenge that will be taken up by many and achieved by few. It may be a great experience, a person, a product, a stunning event or a profound belief. It is a state of grace that emerges from a commitment to mystery, sensuality and love. It irrevocably binds you with the desires and aspirations of your customers, your members, your believers. It’s the emotional connection that lets you go out and conquer the world.”