“It often seems these days as if dot-com companies are peddling their wares by buying up every moment of commercial time and every inch of advertising space everywhere from matchbooks to cyberspace to the Super Bowl. Actually, those purchases are usually the result of decisions made by specialists in media planning and buying, who despite appearances, are trying to spend finite amounts of money as efficiently and effectively as possible.”
Link:
http://www.nytimes.com/library/tech/99/11/biztech/articles/09adco.html
