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Visual thinking workshop |
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Coming to San Francisco in 2009! |
XPLANE's Visual Thinking Workshop equips attendees
with the tools, applications and knowledge to incorporate visual
facilitation techniques throughout their entire organization. For more
information visit www.xplane.com. Details on the San Francisco workshop
will be posted soon.
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Supporting Links: |
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VizThink North America |
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Dave Gray's visual thinking school |
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Urbaser's investment in visual tools supports bid to become Los Angeles' urban services provider |
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Urbaser needed to stand out from other providers vying for large contract. |
Above: XPLANE and Urbaser's teams collaborate during discovery session.
Known globally for its management and treatment of waste, Urbaser
had an exciting opportunity to be considered as the urban services
provider for solid refuse collection and treatment in the city of Los
Angeles.
To win, the company needed to prove it would offer the most
comprehensive, efficient and environmentally friendly solution
available for the area. Other companies that were invited to enter the
bid were global, well-renowned organizations
that use some of the best waste treatment, recovery and composting
technologies in the world, so Urbaser knew the competition would be
tough.
Urbaser needed to highlight the advantages of using its own pool of
technologies to sort, recover, compost and upgrade waste, as proven by
existing installations in various continents. The goal was to win the
account and break into the
U.S. market for future contracts.
Above: Notes from visual discovery session.
XPLANE carried out a strategic visual discovery session to retrieve
the distinctive elements in Urbaser's proposal in order to convey its
unique advantages. A number of pain/gain and easy-to-evaluate questions
were identified in the form
of "Did you know that this solution is capable of recovering so much
waste" and for each a straight-forward and structured XPLANATiON was
provided.
Once Urbaser's bid was identified as a finalist, it was essential to
provide a comprehensive presentation conveying the technical, financial
and architectural elements of the offer. A visualization session was
scheduled, gathering all key
stakeholders in the project. The concepts and images identified in the
session were then visualized and placed into an hour-long presentation
composed of 50 slides and 10 photographs, and split into four different
parts.
Above: Napkin sketch and final render from the PowerPoint presentation.
This allowed four speakers to present around their area of expertise:
project overview, technology, architecture and finance. In addition,
videos were incorporated to help the bid reviewers grasp complex
technical issues.
The information conveyed by the flyer was well received amongst the
different key organizations and the public of Los Angeles, helping to
fuel Urbaser's bid to becoming a finalist for the business. The
PowerPoint presentation was essential
to obtain a favorable outcome by the key decision makers. At this time,
we are still awaiting the final decision by the city of Los Angeles.
Below: Final page from flyer that was distributed.

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 We
believe that the ability to transmit a message to so many different
people is an important and unique asset of XPLANE. Together we achieved
comprehension and a homologous vision of the project.
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Joaquín Pérez de Ayala, chief executive officer, Enefgy |
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Supporting Links: |
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Enefgy video |
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Earth 2030: Spanish version |
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Lenovo World Sourcing |
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