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Ten Tips for Global Communication |
by Dave Gray
Founder and Chairman of XPLANE |
The difference between local and global markets is like the difference
between the fishbowl and the ocean. To understand and engage
successfully requires a shift in perspective.
Here are 10 tips to help you get the most from your global communications efforts.
1. Get outside your fishbowl
2. Be authentic
3. Remember that you are a guest
4. Think visually
5. Ask for feedback
6. Engage
7. Respect is a two-way street
8. Localize strategically
9. Listen between the lines
10. Socialize
For additional infomation on Global Communication, view Dave's Blog:
Communication Nation
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Supporting Links: |
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Communication Nation Blog
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Dave Gray.INFO Think Visual
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VizThink
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Visual Thinking School
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xBlog: Visual Thinking Blog
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Seattle Children's Hospital Communicates
the Entire Family Experience |
Visual Map used to Demystify
Complicated Stages of Pediatric Surgey |
Final XPLANATiON
Children's Hospital and Regional Medical Center in Seattle teamed with
XPLANE
to create a deliverable that puts patients and their families first by
addressing key questions, concerns and outcomes surrounding a surgical
procedure.
Above is the
"blueprint" version, a preliminary draft prior to the
final XPLANATiON shown above
Challenge
Recognizing the sensitive nature of a family's time at Children's,
the medical center puts a strong emphasis on performance improvement
and ensuring positive interactions between patients, families and
staff. Children's believes that even
one less than optimal event in a series of interactions can have a
significant negative impact on the value of the relationship. To
address this criticality, Children's wanted to communicate in a clear
manner what the entire family
experience is when a child undergoes general surgery at the medical
center. It was important to present the experience from the view of the
patient and his or her family rather than through a hospital-centric
perspective.
Action
XPLANE created a
visual map
of what the family of a child who is being treated at Children's will
experience. By walking through nine-steps, the map clearly depicts each
stage in preparing for, having and recovering from surgery. This allows
families
to easily understand the otherwise daunting and scary process and gives
them the opportunity to get clarity around any of the steps from
medical center staff. The nine steps are: original ER or doctor visit,
scheduling, clinic visit,
before surgery, surgery, after surgery, inpatient care, going home and
follow-up visit. The map clearly demonstrates the value Children's
places in its patients and their families and its commitment to make
every interaction, from initial
phone call to follow-up visits, a pleasing experience. It also
reinforces Children's focus on timeliness, convenience and partnership.
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"We're thrilled to be recognized as a finalist in two categories of the American Business Awards." |
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Aric Wood, Chief Executive Officer at XPLANE |
XPLANE Finalist for Two Stevie American Business Awards
XPLANE has been named a finalist in two categories of the Stevie Awards:
American Business Awards.
Best Advertising, Editorial or Design Agency
XPLANE joins
360i of New York, NY and
Ignited of El Segundo, Calif. as finalists in the Best Advertising, Editorial or Design Agency category.
Best Motivational Video
For the video category, XPLANE is recognized for its work on
"Did You Know 2.0"
a short film that speaks to global shifts in education and the growing
importance of preparing young people to thrive in a changing world.
Hailed as "the business world's version of the Oscars" (New York Post , April 27, 2005), The
American Business Awards
are the only national, all-encompassing awards program honoring great
performances in business. More than 2,600 entries were submitted for
consideration in more than 40 categories; winners will be announced on
June 12 at an awards gala in New York.
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Supporting Links: |
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American Business Awards |
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Did You Know 2.0 |
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