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Open Compliance & Ethics Group's member-driven illustrated series demystifies legal, business issues |
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Ongoing communication generates strong results |
Industry: Non-Profit/Government
Solution: Marketing and Channel Communications
Deliverables: Series of illustrated print maps
Above: OCEG program management map
MONTHLY COMMUNICATION PROGRAM DRIVES CLARITY AND UNDERSTANDING AROUND
COMPLEX GOVERNANCE AND COMPLIANCE INFORMATION. The ongoing engagement
with XPLANE drives efficiency through a proven relationship, consistent
team, and complete
understanding of the issues at hand.
Challenge OCEG is the only non-profit offering comprehensive
guidance, standards, benchmarks and tools for integrating governance,
risk and compliance (GRC) processes. Because of its unique nature, it
was facing a three-part
challenge:
1. How to communicate the value of OCEG membership.
2. How to depict a complex topic, simply, so it could quickly be understood by the reader.
3. Finding alternative ways of generating revenue to support the organization's growth.
Above: Complex illustration on the corporate governance ecosystem.
OCEG needed to demonstrate thought leadership and best practices to
prospective members, and had to provide quick and understandable
information that could be used to support white papers or subject
articles.
Above: Final illustration depicting ways of appropriately managing sensitive information.
Action XPLANE and OCEG established a retainer relationship to
create greater efficiency in the design and development of the GRC
processes. Out of a strategic discovery process, the teams created a
unique style for OCEG's GRC
Illustration Series and collaborated to produce monthly illustrations.
Discovery and information gathering for each illustration was optimized
with templates and having one constant team assigned to all of OCEG's
projects. XPLANE developed
an art library over time for increased efficiency and illustrations
were optimized for multiple formats, use in magazines and as posters.
Sponsors for topics and illustrations were solicited and secured,
adding to the perceived value of
each illustration.
Above: From napkin sketch through final render
Results OCEG members and prospective clients found the series so
valuable that they have asked for reprints that can be used in their
corporations for education. Clients have been able to better message
complex concepts about the
importance of risk management and compliance internally. Based on
demand, OCEG and XPLANE are now licensing the illustrations. The two
companies continue to work together on the ongoing development of
series
illustrations.
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We need to communicate with our members about complex strategic, legal
and business issues. For over three years, XPLANE has proved masterful
at distilling and clearly illustrating these ideas time and time again.
OCEG certainly considers
XPLANE a valuable, long-term partner. |
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Scott Mitchell, chairman & CEO, OCEG |
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Recommended links: |
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Acciona print illustration |
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PalmerWeb interactive |
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Digital Assets Deployment XPLANATiON |
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