XPLANE | The visual thinking company. February 26, 2008
XPRESS Simplifying Complexity
Presentation 101
Ten Rules to Deliver an Engaging Presentation
A great presentation is all about the story being told. To become a presentation professional follow these 10 rules.


Rule # 1
Prepare visually. Get away from the computer. Draw out your ideas to clarify your presentation. The process of visualizing the presentation, your ideas, and flow of thought in a visual light will help you gain greater clarity and a clearer picture of your presentation.

Rule # 2
Clear introduction. A clear roadmap is a critical element of a good presentation. Give your audience a definitive view of the topics you plan to cover. You do not need to go into any depth, just introduce the main points. Remember, judgments are made within the first two minutes.


Rule # 3
Content for the audience. Do not try to communicate everything. Pick only the most important messages. Your audience will remember more if you choose a simple and clear message.

Rule # 4
Visuals, visuals, visuals. Pictures are worth a thousand words. No matter what, incorporate visuals to support your points. Bullet points do not count as "visuals."

Rule # 5
Turn complexity to simplicity. Simple and clear meaning is much more powerful. Translate complex information into concrete visual images. Explaining a process? Visually map it out using images to reinforce the progress.

Rule # 6
Consistency. Stay consistent throughout your presentation. Same font, stay within the same color palate, high energy and make sure the content is presented in an easy to understand sequence. Keep the viewer engaged, not distracted.

Rule # 7
Share your enthusiasm. Be sincere and authentic. Make the audience feel your passion. Center your presentation around great ideas, not the slides.

Rule # 8
Make numbers or figures relevant. If you are speaking of large monumental figures, break down the numbers to make the statistics relevant today. Its not about the numbers, it's about what the numbers mean.

Rule # 9
Repetition creates clarity. Stay engaging throughout. Repetition is a classic technique and can help create clarity for the listener. Don't over use, but use it to tie your points together. Repetition creates clarity.

Rule # 10
Conclusion. It's important to start strong, but even more important to end stronger. End your presentation with the most important piece. What you want your listener to walk away with?

Information collected from the below presentation specialists websites.



Supporting Links:
Communication Nation Blog
Presentation Zen
Duarte Design
An Irresistible Keynote, PPT, An Inconvenient Truth based upon
TED Ideas Worth Spreading
 
Transforming Visio Diagrams into Dynamic Training Tools
InterContinental Hotels Group
OnBoard Project Management Kit


Known for developing customized visual communication tools unique to each client and business challenge, XPLANE created the OnBoard Project Management Kit for InterContinental Hotels Group (IHG) as a unique way to drive greater understanding, efficiency and ultimately results for the global hospitality chain.



Click here to view IHG Overview Map pdf

XPLANE was asked to transform 140 Visio diagrams into a visually appealing, multi-dimensional instruction tool to streamline the procedures for opening new hotels.



Click here to view contents of Management Kit


IHG, an international owner and operator of hotels with over 3,700 properties in 100 countries, IHG's portfolio of brands includes wellknown names like Crowne Plaza and Holiday Inn Express. While opening new hotels is a common practice for IHG, the company needed a program to uphold its hotel opening mission of delivering what hotel owners need, when they need it. Further, IHG needed a program
that supported its strategic goal of adding up to 60,000 net hotel rooms to its global portfolio, and was flexible enough to evolve with new hotel innovation.

Without an organized approach IHG struggled with forecasting openings, which in turn greatly impacted its ability to predict profit and revenues. IHG developed a comprehensive eight-phased approach to hotel openings documented in over 140 Visio diagrams: event sequencing, meetings and issues for resolution. However, the phases' complex sub-processes often led to misinterpretation, causing opening inconsistencies and brand confusion among consumers.

XPLANE interviewed IHG franchise services team members to understand the sequencing of steps involved in the opening process. XPLANE first created an overview map to illustrate the high-level eight-phased approach. Then, by transforming 140 Visio diagrams, XPLANE created a series of visually rich and easy-to-follow drill-down maps that engaged participants and enhanced their understanding. The final OnBoard Project Management Kit with Quick Start guide and associated phase booklets allow key decision makers to be better equipped to address the challenges and questions that arise when opening a new hotel, in turn eliminating unnecessary delays and confusion.
 

I would highly recommend XPLANE to anyone that needs help articulating complex products through creative, user-friendly visualizations.
Bryan Koski, Microsoft Senior Product Manager
Results of the Product Demos to Support Windows Vista Launch

  • The demos received high praise from partners and were utilized across our global launch events.


  • Partners incorporated the demos into their own go-to-market campaigns.


  • Click here to view Microsoft Vista
     
    DIVERZA
    General Director
    Jose Luis Ayala
    XPLANE: Please explain the business challenge you set out to solve.

    Jose Luis Ayala:
    To create an effective sales tool that addressed the question of "how does it work?" around our principle commercial service. The challenge was to depict in a clear and concise way that the Diverza solution solved our clients' needs by guiding them through the process of information management (decision-making), hiring (requirements) and implementation of the service (interaction with partners of businesses and organizations of government). It involved concepts like efficiency versus deficiency, technology and interaction with government organizations.

    XPLANE: What was your deliverable designed by XPLANE?

    Jose Luis Ayala: Click here to view the XPLANATiON

    XPLANE: How did visual thinking techniques aid in the process of clarifying the challenge you wanted to address?

    Jose Luis Ayala:
    The combination of our internal experience coupled with the XPLANE team's visual thinking process resulted in Diverza, and especially the business unit involved, developing a crystal clear perspective of the dimension and scale of value that this service contributes to our clients.

    While those of us at Diverza clearly understood our service offerings and believed we could explain them to our customers, the XPLANE discovery process opened our eyes to the fact that it was a complex offering that could in fact be told much more easily and clearly through the use of visuals.



    XPLANE: What kind of feedback or results did you receive on the project?

    Jose Luis Ayala:
    The results have been without comparison. My expectations were surpassed not in as much as quality (that was implied by XPLANE's reputation), but rather with respect to the process and the results. I qualified the process as having been EFFICIENT, INTERACTIVE, CREATIVE, TO-THE-POINT and COLLABORATIVE while the results drove our ratio of prospects to sales up by 300%.

    XPLANE: Would you choose XPLANE for future projects and why?

    Jose Luis Ayala: Definitely. Not only because of the professionalism the XPLANE team demonstrated, but also because of the final, delivered result. The Cost-Benefit analysis of this type of investment is completely justified.

    Contact us at 1.800.750.6467 – Portland – St. Louis – Atlanta – Madrid
    Madrid: +34 91 563 5835
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