Uniting children of the world
- Case study: UNICEF
- Industry: Government/Nonprofit
- Solution: Strategy, Vision Planning & Execution
- Deliverables: Illustrated report
ILLUSTRATED REPORT IS UNICEF’S PROMISED FOLLOW-UP PIECE TO MORE THAN 400 CHILDREN ACROSS 150 COUNTRIES.
The report’s visuals aim to add emotion and storytelling to otherwise complex quantitative data so that it can be easily understood and embraced by children everywhere.
Challenge | In May 2002 hundreds of children from around the world participated in the United Nations Special Session on Children in New York. At the session the children expressed their visions for the future around some of life’s most pressing issues. Following the Special Session and hearing first-hand the hopes, concerns and dreams of the world’s children, it was absolutely clear to UNICEF that the organization owed them an update as to what was achieved, and what is still being strived for, five years later. UNICEF sought out XPLANE to communicate this information in a way that was appreciated and understood by children around the world.
Action | XPLANE designed ‘A World Fit For Us,’ an illustrated report for young people that details the state of, and progress around, the topics discussed at the 2002 Special Session through the personal stories of 19 youth. The report’s visuals were created by a team of 10 illustrators. Twenty-four pages in length and printed in English, Spanish, French and Japanese, ’A World Fit For Us’ shares true stories that range from addressing the issues of war, health care, HIV and AIDS, the environment, education and poverty. Aside from offering updates on key world conflicts five years following the Special Session, the report also provides ideas for action moving forward.
Results | ‘A World Fit For Us’ was unveiled on Dec. 9, 2007 through UNICEF field offices in over 150 countries and UNICEF national committees in 35 industrialized countries. The report is intended to be an educational and empowerment tool for years to come.
“This report is UNICEF’s responsibility to the children of the Special Session as we acknowledge the importance of each of their voices and let them know their demands were heard and responded to. Making the report an illustrated production allowed us to offer the update in a way that could be understood around the world.”
—Patricia Moccia, Section Chief, UNICEF
“We are proud to work with an organization as important as UNICEF to create a powerful and unified voice for children around the world.”
—Aric Wood, CEO, XPLANE


The David Allen Company case study | Workflow map
STORE | Products from XPLANE
XPRESS | Our email newsletter