Showing the value of a connected health ecosystem

The Microsoft® HealthVault™ platform brings together all key players in the healthcare community. XPLANE applied visual communication tools to demonstrate the effectiveness of this integrated approach to the healthcare community.

Challenge | Microsoft recently launched a new health application platform, Microsoft HealthVault, which allows consumers to better manage and control their health information by connecting all members of the healthcare ecosystem: consumers, pharmacies, hospitals, healthcare providers, employers, devices and other resources. The integrated health application platform allows consumers to collect, store and share data that would otherwise reside in disparate systems.

Microsoft needed to communicate the value proposition of HealthVault in a way that was understandable to the healthcare community.

Action | XPLANE created a value proposition map showing the interactions of an integrated ecosystem where consumers, pharmacies, hospitals, healthcare providers, employers, devices and other resources are all connected in a creative and visually engaging way. XPLANE visually represented HealthVault as a data platform that supports multiple applications so health information can be shared with caregivers, physicians and family.

XPLANE also created a 3-D cutout piece that folds into a box (signifying HealthVault) complete with icons from the map that can be “dropped into” the vault. This piece allows Microsoft to have a fun trade show giveaway and helps drive brand awareness.

Results | The Microsoft HealthVault map was rolled out at the Healthcare Information and Management Systems Society (HIMMS) 2008 Annual Conference & Exhibition where it was enthusiastically received by attendees and fellow exhibitors. Microsoft intends to continue using the piece at conferences and tradeshows and is also considering the possibility of having XPLANE turn the concept into an interactive Web experience.

“The map and handout allow us to easily convey what HealthVault is and the benefits of a connected health ecosystem. The XPLANE team is masterful in coming up with new, unique and creative ideas to help others grasp concepts that would be difficult to communicate with words alone.”
— Grad Conn, Senior Director of Product Marketing, Microsoft Health Solutions Group