Marketing & Channel Communications
XPLANE partners with sales and marketing executives from the early stages of planning a new campaign through pitching the message to target audiences. Ongoing strategic discovery sessions help establish product messaging, align tactical and process procedures, and clearly identify target customers. XPLANE works with the client to develop a customized go-to-market communication toolset aimed at reaching key audiences and achieving maximum results.
Campaign options could include:
- Discovery sessions: Product messaging, brand story and communication tool framework
- Asset library
- Internal strategy/planning XPLANATiONs
- Internal presentations
- Channel partner training
- Blended learning program for channel education
Go-to-market communication tools:
- Value proposition XPLANATiONs targeted to each audience
- Leave behind sales brochures
- Solution sheets
- Sales presentations
- Interactive web-based demonstration
- Whiteboard training (how to present the concept — live)
- Animated movie (60-120 second)
Case studies on Marketing & Channel Communications:
Other solutions from XPLANE
By connecting collaborative consulting with information design solutions, we not only help you develop a communication strategy but also equip you with the tools to deliver the results.
Here are some of the other ways we've helped our clients:

Autodesk | Interactive PDF, visual brochure and map
Capgemini & XPLANE | XPLANATiON poster
Children’s Hospital and Regional Medical Center | Process map
Diverza | Process map
DoubleClick | Print maps, interactive demonstration
Hewlett Packard | Animated vignette
Kronos | Movie
MEI Informatics | Interactive experience
Microsoft | 33x25” poster
Microsoft | Solution map and handout
Microsoft Embedded Windows Group and Unified Communications Group | Print and interactive maps
RedPrairie | Solution maps
Urbaser | Informational flyer, PowerPoint presentation
Vodafone España | Illustrated print map, visual decision-making tree
Lawson Software case study | Visual language, visual icons
STORE | Products from XPLANE
XPRESS | Our email newsletter