New XPLANE poster puts smoking hazards in black and white

XPLANE, a global information design consultancy, has created “Put It Out,” an illustrated poster showing in no uncertain terms the lethal chemicals — including arsenic, methane and formaldehyde — ingested from each cigarette and what some of the harsh health facts are surrounding smoking. The 11×17″ poster can be viewed and downloaded at www.xplane.com/4000.

Created by a team of XPLANE’s world-class designers, the poster is intended to educate, inform and create a dialogue amongst the general public relating to the ongoing issues associated with smoking. Released under the Creative Commons 3.0 Unported License, the poster can be downloaded and used by health organizations and other individuals wishing to spread the word about what goes into each harmful cigarette.

This poster is part of an ongoing effort by XPLANE to put out timely, relevant XPLANATiONS that distill complex information in order to inform, entertain and provoke new ideas and thoughts. Previous pieces include “Did You Know 2.0” a collaboration between XPLANE, Karl Fisch and Scott McLeod, “Savings & (mis)Trust,” “Did You Know: The Holiday Edition” and a print piece on how Barack Obama was able to turn down campaign finance funding.

With an innovative visual, multidisciplinary methodology, XPLANE is unique because it applies both left and right-brained approaches to develop fresh solutions to challenging communication problems. This approach accelerates understanding, which drives actions and results. Companies have hired XPLANE to motivate employees, drive sales, convince decision makers and improve processes.

About XPLANE

Founded in 1993, XPLANE is an information design consultancy that drives better results for many of the world’s leading corporations including Microsoft, Intel, Nokia, U.S. Department of National Intelligence, U.S. Marine Corp., Nike and BP through visual thinking and design. XPLANE offers clients unique and personalized service through its employees’ diverse backgrounds and areas of expertise, including journalism, consulting, technology, marketing, training, illustration, interaction, process improvement, information design and architecture. Global XPLANE headquarters are in Portland, Ore. USA; European offices are based in Madrid, Spain and a third office is located in St. Louis, Mo. USA. For more information about XPLANE, visit www.xplane.com or call (866) 750-6467 (USA) + (34) 915 635835 (Spain).

For more information contact:

• Parker Lee
• 503 467 7756
• plee@xplane.com