This Rocky Mountain News Article looks at the phenomenon that is Did You Know 2.0. You download a PDF of the article here.

Gee, it seemed like a good idea at the time. Get teachers talking about the future. Nothing big. Nothing that would create a buzz. Certainly nothing that would go, like, viral in the cyber world… then the world shrank a little… in March, he heard from XPLANE, a media company adept at Web productions.

This is good, said XPLANE, but how about an upgrade? Y’know, better visuals. Music that doesn’t infringe on anybody’s copyright. Oh yeah, and we’ll do it for free.

Fisch and McLeod joined forces with XPLANE. Two months later, “Did You Know 2.0″ hit the Internet, a somewhat slicker, but no less provocative, product. More people noticed.

Thanks to YouTube et al., Fisch figures his once-modest presentation has been viewed by about 10 million souls — from Centennial to Siberia. Plus, it’s been translated into Chinese, French, Russian, Arabic, Spanish and German.

The video is an official update to the original “Shift Happens” video from Karl Fisch and Scott McLeod. It update includes new and updated statistics, thought-provoking questions and a fresh design. For more information, or to join the conversation, please visit http://shifthappens.wikispaces.com — Content by Karl Fisch and Scott McLeod, design and development by XPLANE.