Did You Know 4.0

XPLANE is happy to present Did You Know 4.0 — another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.

As Garr Reynolds mentions over at Presentation Zen this morning, yes, this project was created with “off-the-shelf slideware” (Keynote and GarageBand, actually, along with Photoshop and Illustrator). Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE.

For more information, or to join the conversation, please visit The Economist’s Media Convergence conference site at mediaconvergence.economist.com, or stop by shifthappens.wikispaces.com for all things Did You Know.

The Building Blocks of Social Media for Business

Here’s some good perspective from Chris Brogan:

Where do you start? That’s the question I get often when I’m asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, ‘like the blog we already have?’” But what comes next is rarely a simple choice. I wanted to take you through some thoughts on what the basic building blocks of social media might be for a business (in the context of marketing, but then stretching a bit further out).

Remember, roadmaps don’t work really well until you have a solid goal or destination in mind. None of this matters unless it feels right to you, regardless of my advice. You know your company’s boundaries. You know what your comfort levels are. Proceed at your organizational pace.

Craving a cigarette? How about 4,000 lethal chemicals?

We’ve just finished a new project: Put It Out is an illustrated poster showing in no uncertain terms the lethal chemicals — including arsenic, methane and formaldehyde — ingested from each cigarette and what some of the harsh health facts are surrounding smoking.

Hubris vs. Humility

“It’s pretty easy for a successful marketer to be persuaded that his performance is directly related to his skill.

Same thing with investment managers. In the fiscal year just ended, Harvard paid its top five investment managers an average of more than $4 million. Each. Per year.

Of course, if you believe in the ‘you must be present to win’ theory of management, in which being part of the right organization in the right moment of time is more important than who you are, this is totally outrageous.”

XPLANE workshops in London and Geneva: Thinking visually to tackle business challenges

A creative and innovative approach to problem solving: Statistical surveys have shown that design and visualisation have a verifiable impact on business performance. Visual articulation is important when solving a problem that involves strategic goals and initiatives. At its core, it helps bridge the problem or opportunity with the solution. That is why helping decision makers to think and express themselves visually gives organisations a competitive edge in the marketplace.

Facilitators for the September 30, 2008 London workshop include Pablo M. Ramírez, Client Services Director of XPLANE EMEA and Martin Hill, VP Marketing EMEA for Lawson Software.

• Understand the meaning and value of visual thinking
• Use a creative and innovative method to solve business challenges
• Use visual tools to help you generate, evaluate and organise ideas
• Learn how to use them to contextualise, prioritise and harness change
• Extend these new techniques and methodology to your team

Go to www.xplane.com/events to download the registration forms and get more info.

Doodling for Profits

“A simple drawing can communicate complex ideas quickly and almost effortlessly. It can even be the basis of a successful business plan.”

Kevin Kelly: 1,000 True Fans

“The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches.

But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist’s works, the long tail offers no path out of the quiet doldrums of minuscule sales.

Other than aim for a blockbuster hit, what can an artist do to escape the long tail?

One solution is to find 1,000 True Fans.”

Nielsen debuts animated video by XPLANE at Mobile World Congress

Check out this new video from XPLANE, demonstrating the impact of mobile marketing. If you’d like to share via mobile devices, use this link: http://www.canalwap.com/xplane/.

Ask 37signals: 10 ways to “get ink”

“Neil Wilson asks:

“Get Ink” is the fundamental marketing mantra. You guys are natural self-promoters. What do you find is the best way of getting your name in the frame?

10 ideas that came to mind when I thought about ways to get people to notice you/your product:”

More about VizThink ‘08

“Bringing together leaders in visual thinking for the first time in one location, the VizThink ‘08 Conference (http://www.vizthink.com) is an opportunity for executives to understand ways of incorporating visualization processes into business, learning and communications strategies to gain faster and more effective results. Hosted by Portland, Ore. based VizThink LLC, the conference will include breakout sessions and forums facilitated by some of the most recognized names in the visual thinking space, including the distinguished Bob Horn from Stanford University, renowned author and artist Scott McCloud, award winning designer Nancy Duarte of Duarte Design, most notably known for her work in Al Gore’s Inconvenient Truth, and Nigel Holmes formerly with Time magazine. The conference will be held at the Westin San Francisco Market Street Hotel from January 27-29. Registration (http://www.vizthink.com/reg.html) is open now.”