“This site presents in a readable form, information gathered by me over years on different banner engines. The comparison chart is provided in the hope that it is helpful to you. To increase its usefulness, each comparison feature is assigned a weight. You can select importance of each feature for your particular project, click the ‘Calculate Score’ button, and the added weight of all relevant features will be calculated for each system.”

“A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure out where the heck you’re going, and start again. Or worse, you follow that brief to a town called Bad Adsville.”

“We’re-thrilled to announce at the Online Advertising Summit III we will also host our first Online Advertising Awards. The awards will showcase the top 10 campaigns of the past calendar year of 2001.”

“In these days of budget cuts and profit woes, even the most hardened of advertisers are wondering about whether to invest in advertising. Hesitancy stems not only from leaner profits making advertising expenditures less viable, but lack of insight into whether advertising really works, and if so, when and why.”

“Don’t react rashly to falling sales by cutting your ad budget. See what deals you can get first.”

Includes FAQs on Advertising, Branding and Positioning, Customer Behavior, Marketing Analysis, Marketing Channels, Pricing, Products, Research Methods, Business Plans, Marketing Metrics and Other Stuff.

“In the wake of the terrorist attacks, the advertising industry rethinks humor, violence, and taste in general.”

“Three questions to ask before making any adjustments.”

“People, like agencies, tend to think that they’re smarter than the average Joe, and they certainly like to make others think that their work is more intelligent and effective. It’s an inescapable human trait: We tend to represent ourselves as doing something a little bit special, even if we’re actually doing the same old thing that the rest of the industry is doing.”

“As it has become ever harder to reach people between the ages of 12 and 34, advertisers have pushed viral marketing entirely underground, pitching them on the sly and hoping that the message takes and spreads, viruslike, with none of the intended marks knowing the better. This might mean leaving cigarette packs in bars, as tobacco companies have done, or loaning automobiles to ‘key influencers,’ as Ford did in 1999, when it placed the Ford Focus with 120 people in five major markets. Or it might mean hiring some of Big Fat’s 50 operatives in 30 cities to drink vodka and water at trendy bars.”

“Here are 3 powerful marketing tactics you can use to get more sales the next time you advertise. All 3 work for any business. And you can use them effectively on the Internet or in traditional media.”

“Until recently, advertising on the Internet stayed in one place and didn’t speak until spoken to, or at least clicked on. Now, as even the biggest Internet sites struggle with a sharp decline in ad revenue, sites are letting their remaining advertisers occupy a much larger portion of their pages, as well as create ads that move, make noise and otherwise do whatever it takes to attract attention.”

“With the fat months of the holiday season behind them, the publishers of the Internet economy bibles have discovered a new reality: The days of triple-digit advertising growth are over. Instead, preventing those gains from slipping away has become the new, new thing in a formerly irrationally exuberant magazine category.”