“Never mind the blank TV — someone unplugged the entire ad business! When it comes to spending — whether the medium is television, print, or the Internet — the boom times are over. Clients wonder if agencies understand their problems, and consumers wonder why they should pay attention to what Madison Avenue produces. Six advertising insiders take the industry to account.”

A new weblog about the advertising industry from Weblogs Inc.

“I thought of [ Linda Kapla] Thaler when I began to look into whether advertising, which plays such a large role in the American economy, might be ailing, and how it was being affected by new media and by new technologies. (Last year, more than five hundred billion dollars was spent on advertising and marketing in the United States–half the worldwide total.)”

“It is our mission to serve the industry as a mechanism for communication, self-analysis and intellectual growth. We will document the world’s creative community and disseminate this priceless knowledge to help it grow and flourish. We will ask questions, challenge the establishment and the norms, and make every possible effort to make add fuel to the industry we so passionately love.”

“Yes, I’ve gone and done it. After many (and many, many, many more) requests, I have finally gotten around to starting my AdSense blog. Many of you know me as Jenstar, I am the Google AdSense Moderator at WebmasterWorld… Apparently some of you are quite interested to hear what I have to say about AdSense, other up-and-coming contextual advertisers, and my thoughts on some of those ‘AdSense tools’ out there. I hope I won’t disappoint.”

“PR gives a product or brand credibility or engrains the brand’s worth into the brains of consumers, while advertising further reinforces that credibility, Ries said. A company should put in the nail (PR), then take the hammer (advertising) to drive in the message.”

“Advertising has become more art-like, technique-centric, more focused on movie magic and dream-world building to engage and entertain its targets. For, when we entertain, that’s when we believe the convincing happens. Repeatedly, as in buying enough time or space to choke any potential customer on the repetition cycle of, here’s my ad again, and again, and again. But this is not what’s happening. Awareness maybe, but the elusive moment of raw persuasion? No!”

“Our project is an ongoing attempt to write a multimedia Web-based book dedicated to studying how corporate television commercials portray a world shaped and defined by global capitalism during the last years of the 20th century and the first years of the 21st. Drawing on a set of over 800 TV commercials sponsored by corporate firms from 1996 to present, we try to map conceptually the landscapes and narratives of Capital, Technology and Globalization as seen in corporate television ads.”

“ADSlogans Unlimited, home of the Advertising Slogan Hall of Fame, runs the world’s most comprehensive advertising slogans database archive. A unique global resource for advertisers and ad agencies, comprising many thousands of English-language commercial advertising slogans, business, company, product or brand marketing slogans, taglines or tag lines, claims, straplines, theme lines, endlines, payoffs, signatures, base lines, slogos (the slogan by the logo) and catchphrases. These are often unregistered, and hard to find in standard trademark registers or directories.”

“Publicly suggesting that advertising may be a waste of time in building a brand obviously generates a lot of excitement among ad agencies as well as anxiety among brand managers with tight budgets. To cite major advertising campaigns such as Budweiser’s Whassup?, Milk’s Mustache, Nike’s Just Do It, MasterCard’s For Everything Else and Taco Bell’s Chihuahua as examples of brands that lost equity from advertising, as Ries and Ries have done, creates even more foaming at the mouth among those responsible for the brand or management of the account.”

“As every savvy financial investor knows, managing risk is imperative for success… One way to manage risk in advertising and marketing is to subscribe to a tried-and-true ‘methodology.’ This type of process allows you to learn from the successes (and mistakes) of those who have gone before you. What follows is one such successful methodology, one whose tenets have helped me tremendously.”

“If you are at an agency or are an in-house media planner/buyer, chances are you’ve added search engine marketing to your online plans. As a media buyer, you approach search marketing from a unique perspective, defining search traffic as media. Knowing the ways pay-per-click (PPC) search media is unique, particularly in comparison to other types of online media, will help you plan and execute a search engine listings campaign effectively.”

“Business decision makers are more influenced by advertising on the Web than on any other medium, according to a study released [9 Sep 2002] by washingtonpost.com, Nielsen//NetRatings’ @plan and MORI Research.”

“Repetition of advertising slogans breeds more confusion than loyalty among consumers, a University of Toronto researcher has shown. In a paper that conflicts with the fundamental marketing tenet that repetition helps memory, business professor Sharmistha Law shows the more people hear advertising catchphrases, the less they remember which brand they go with.”

“When it comes to connecting brands with customers, fostering action and driving sales, Interactive media and marketing has been proven effective time and time again. At this site, you’ll find a constantly growing repository of case studies, research and other information that demonstrate how Interactive efficiently increases brand awareness, brand attributes and purchase intent.”