| Subcribe via RSS
Social Media Governance is a book that helps organizations find the right balance of empowerment and accountability in their social media efforts. It will be released in September 2009.
They’ve created a database of social media policies from dozens of companies, governments, non-profits.
XPLANE is happy to present Did You Know 4.0 — another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.
As Garr Reynolds mentions over at Presentation Zen this morning, yes, this project was created with “off-the-shelf slideware” (Keynote and GarageBand, actually, along with Photoshop and Illustrator). Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE.
For more information, or to join the conversation, please visit The Economist’s Media Convergence conference site at mediaconvergence.economist.com, or stop by shifthappens.wikispaces.com for all things Did You Know.
Here’s some good perspective from Chris Brogan:
Where do you start? That’s the question I get often when I’m asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, ‘like the blog we already have?’” But what comes next is rarely a simple choice. I wanted to take you through some thoughts on what the basic building blocks of social media might be for a business (in the context of marketing, but then stretching a bit further out).
Remember, roadmaps don’t work really well until you have a solid goal or destination in mind. None of this matters unless it feels right to you, regardless of my advice. You know your company’s boundaries. You know what your comfort levels are. Proceed at your organizational pace.
