7 Things Your Startup SHOULD Copy From 37signals

A little while ago, we had a great guest post here by Jason Cohen titled “Why Your Startup Shouldn’t Copy 37Signals or Fog Creek”. In it, Jason makes some great arguments on why you shouldn’t copy successful startups like 37signals. I (mostly) agree with Cohen. Blind copying just doesn’t work for reasons Jason Fried (CEO of 37signals) outlines in a follow-up article.

Here’s what Fried had to say:

“Here’s the problem with copying: Copying skips understanding. Understanding is how you grow. You have to understand why something works or why something is how it is. When you copy it, you miss that. You just repurpose the last layer instead of understanding all the layers underneath.”